The Publisher's Corner Archives - Page 2 of 4

The Right Book Cover Design Helps Sell Your Book The Publisher's Corner - by Ray Robinson - August 22

Bookmark This Advice for Choosing a Book Cover Designer Want to sell more books? A great cover design is a key factor in piquing a reader’s interest, getting books noticed, and making a sale. Here are some helpful things to remember … Read More

How to Create an Effective Online Presence The Publisher's Corner - by Ray Robinson - August 15

10 Key Elements Every Author Web Page Needs Today’s successful author must do more than just write books, and even creating a web page to be a simple online business card is not enough. From providing information on upcoming events to … Read More

Can Newsletters Help Indie Authors? The Publisher's Corner, Uncategorized - by Ray Robinson - July 3

Keep E-mail Newsletters in Your Marketing Plan Are you tempted to eliminate your e-mail newsletter from your marketing plan? If so, you are one of the growing number of authors considering the same thing. Before you stop your newsletter, let us … Read More

Challenges of Self-Publishing Children’s Books The Publisher's Corner - by Ray Robinson - June 26

Children’s Book Authors Driven to Publish Despite Costs Self-publishing a children’s book is a true labor of love. It takes time, effort, and a drive to succeed. If your passion for writing children’s books outweighs everything else, you have what it … Read More

Paid Advertisements for the Indie Author The Publisher's Corner - by Ray Robinson - June 12

Amazon Opens Advertising Opportunities to Everyone Paying to advertise a self-published book can help reach your target audience. The question is, will it bring a return on your investment? Many authors struggle with how to best utilize paid advertising. From available … Read More

Early Success Brings Gratitude for Perseverance to a First-time Author The Publisher's Corner - by Ray Robinson - May 30

An Interview with Indie Author James Hughes For first-time author James T. Hughes, the success of his book Jasper Spring has him elated. He is the winner of the Western Writers of America Spur Award for Best First Novel and … Read More

Writing and Editing Tools for the Indie Author The Publisher's Corner - by Ray Robinson - May 22

Polish Your Writing to Perfection with These Online Tools The hardest part of writing isn’t coming up with the perfect idea but producing a quality final draft. The process of writing, revising, and editing can be daunting for many authors—but the … Read More

Create a Marketing Opportunity - Use a Call to Action The Publisher's Corner - by Ray Robinson - May 11

Encourage Your Readers to Connect with You A call to action, or CTA, is a tried-and-true marketing technique that is often so subtle, you may have overlooked it while surfing the internet or reading a favorite blog. The elements of a … Read More

A Trailblazing Book Series Reaches Its Audience Through Self-Publishing The Publisher's Corner - by Ray Robinson - April 24

An Interview with Indie Authors Ruth Van Dyke and Yvonne Doll For Ruth Van Dyke and Yvonne Doll, the bond they have with their fictional counterparts is genuine because they lived these character’s lives. Together, these combat-warriors-turned-authors infuse the heroines of … Read More

Using Social Media to Market Your Book The Publisher's Corner - by Ray Robinson - April 10

Dump the Hard Sell – Engage Your Readers If you approach social media like a neon billboard, advertising your latest publishing endeavor, you may have missed the mark. While social media is great for establishing your brand, it is not the … Read More

The Publisher’s Corner