The Publisher's Corner Archives - Dog Ear Publishing

Marketing Your Book with Effective Tools The Publisher's Corner - by Ray Robinson - December 26

The Press Release and the Pitch—Do I Need Both? Is marketing your book to the masses a big mystery for you? Does the thought of trying to hard-sell your work to readers cause you to break out in hives? Whether you … Read More

How to Get Reviews for Your First Book The Publisher's Corner - by Ray Robinson - December 19

The Right Book Reviews Can Boost Readership and Sales Thanks to the Internet, many readers find, buy, and read (or listen to) books without ever leaving home. There is also a good chance they learn about those books via social media—Twitter, … Read More

Indie Authors & Self-Publishing Changing the Publishing Industry The Publisher's Corner - by Ray Robinson - November 15

5 Ways Indie Authors & Self-Publishing Are Changing the Publishing Industry With the rise in the number of independent authors and the popularity of e-books, change is happening rapidly in the publishing world. Thanks in large part to self-publishing, indie writers are … Read More

The Business of Being an Indie Author The Publisher's Corner - by Ray Robinson - November 7

Crunching the Bottom Line for Success Self-publishing requires you to wear many hats. You often hear authors say they write for the love of it, then they also lament how their books aren’t selling. What many writers fail to realize is … Read More

The Importance of Book Trailers The Publisher's Corner - by Ray Robinson - October 25

Announce Your Book with a Book Trailer Why Create a Book Trailer? Just like movie previews, a book trailer video will help your book stand out from the crowd. Readers are 64% more likely to buy a book when a trailer is … Read More

What Can Book Review Blogs Do for You? The Publisher's Corner - by Ray Robinson - October 18

Reach Your Audience Through Book Reviews Book reviews are one of the best ways to get the word out about your new book. They are essential to every author’s marketing strategy and prove you are reaching your target audience. Booksellers also … Read More

Reaching Readers Through Social Media The Publisher's Corner - by Ray Robinson - October 10

Making Your Social Media Efforts More Effective Are you finding social media a challenge? Is your current social media marketing approach to repeatedly bombard anyone and everyone with messages to buy your book? Maybe it is time to rethink your strategy … Read More

The Top 10 Self-Publishing Podcasts for Indie Authors The Publisher's Corner - by Ray Robinson - September 26

Introducing The Editor’s Corner Podcast The popularity of podcasts has taken off in recent years. Many listeners love the way they seamlessly fit into their busy schedules. Informative and entertaining, there’s a podcast on every topic under the sun, even self-publishing. … Read More

How Self-Publishing is Expanding the Boundaries for Textbooks The Publisher's Corner - by Ray Robinson - September 19

An Interview with Professor and Indie Textbook Author Dennis Holley Dennis Holley is a retired professor on a mission to eliminate inadequate, costly science textbooks from high school and college classrooms. We spoke with Mr. Holley recently about the challenges of … Read More

Blogging for Indie Writers The Publisher's Corner - by Ray Robinson - September 12

How Writing a Blog Can Help You as an Author “If you want to sell books, write a blog.” You may have heard this advice, but are you taking it to heart? If not, what’s stopping you? Is it a fear … Read More

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