Self Publishing Archives - Dog Ear Publishing

Writer’s Digest features Dog Ear Publishing as a “Get Smart…” resource for self publishing Self PublishingSelf Publishing Companies

by Ray Robinson - July 6 “Straight Expectations” by Jane Friedman discusses the ins and outs of self publishing The March / April edition of Writer’s Digest contains a great selection of articles on self-publishing. The articles covered, literally, pretty much everything authors must know before beginning … Read More

What is Book Marketing? Book Marketing

by Ray Robinson - July 6 You, the author, are almost 100% the reason your book will sell. It is your belief, excitement, enthusiasm, and energy that will get readers excited about buying your book. We, however, can be the means by which you communicate your … Read More

Using Book Press Releases and New Book Announcements Book MarketingBook Publicity

by Ray Robinson - July 6 In other articles we’ve talked about how to identify what you would consider success for your book - and how to begin developing ideas for promotion and marketing (see the article here - What Is Book Marketing?). In this article, we … Read More

Guerrilla Marketing and the Self Published Author Book Marketing

by Ray Robinson - July 6 guerilla marketing (n) - The art of promoting your book in ways that revolve around ingenuity rather than money. If you have read our newsletter for any length of time, you know we frequently comment on how a self-published author’s work on … Read More

Writing Cover Copy and Author Bios Book MarketingBook Publicity

by Ray Robinson - July 6 Well, it’s not exactly book “design” so to speak - but it is all part of your cover and the initial impression your reader will have about your book. It’s also the world’s smallest space for turning a potential reader … Read More

Self Publishing Pros & Cons Publishing a BookSelf Publishing

by Ray Robinson - June 11 We’ll get the tough parts out of the way early - Why not self-publish? Everyone knows that producing and publishing your own book can be a tremendous challenge - especially when it comes to making money. For self publishing, pros and … Read More

Blogging is Not Boggling — Book Marketing

by Ray Robinson - May 25 The business world is convinced it’s found a “revolutionary” way to reach customers and create “buzz” for its products… and it has, in many ways. And, it’s something you can use to promote your book. The best part is, it’s really … Read More

Book MY Book — Setting up Author Events and Book Signings Book Marketing

by Ray Robinson - May 25 We’ve all had, at one time or another, the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous … Read More

Get the Most from Your Book Publicity Campaign — Book Publicity for Authors Book MarketingBook Publicity

by Ray Robinson - May 25 Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of “re-training” for most new authors (and many … Read More

The Price Is Right, or is it? Setting a Book’s Retail Price. Publishing a Book

by Ray Robinson - May 25 It is interesting how certain topics and issues can become common themes among authors. One item that we hear a lot is how to determine a book’s retail price. The following are some of the factors that we consider when advising … Read More