Tag Archives: Self Publishing

Writer’s Digest features Dog Ear Publishing as a “Get Smart…” resource for self publishing

“Straight Expectations” by Jane Friedman discusses the ins and outs of self publishing   The March / April edition of Writer’s Digest contains a great selection of articles on self-publishing. The articles covered, literally, pretty much everything authors must know … Continue reading

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What is Book Marketing?

You, the author, are almost 100% the reason your book will sell. It is your belief, excitement, enthusiasm, and energy that will get readers excited about buying your book. We, however, can be the means by which you communicate your … Continue reading

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Using Book Press Releases and New Book Announcements

In other articles we’ve talked about how to identify what you would consider success for your book – and how to begin developing ideas for promotion and marketing (see the article here -What Is Book Marketing?). In this article, we … Continue reading

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Guerrilla Marketing and the Self Published Author

guerilla marketing (n) – The art of promoting your book in ways that revolve around ingenuity rather than money. If you have read our newsletter for any length of time, you know we frequently comment on how a self-published author’s work … Continue reading

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Writing Cover Copy and Author Bios

Well, it’s not exactly book “design” so to speak – but it is all part of your cover and the initial impression your reader will have about your book. It’s also the world’s smallest space for turning a potential reader … Continue reading

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Self Publishing Pros & Cons

We’ll get the tough parts out of the way early – Why not self-publish? Everyone knows that producing and publishing your own book can be a tremendous challenge – especially when it comes to making money. For self publishing, pros … Continue reading

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Blogging is Not Boggling —

The business world is convinced it’s found a “revolutionary” way to reach customers and create “buzz” for its products… and it has, in many ways. And, it’s something you can use to promote your book. The best part is, it’s … Continue reading

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Book MY Book — Setting up Author Events and Book Signings

We’ve all  had, at one time or another, the fantasy of our books being absolutely indispensable to readers – and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous … Continue reading

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Get the Most from Your Book Publicity Campaign — Book Publicity for Authors

Publicity is that elusive thing that can make or break your book – in all sorts of ways! Learning to promote you and your book is something that can take a bit of “re-training” for most new authors (and many … Continue reading

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The Price Is Right, or is it? Setting a Book’s Retail Price.

It is interesting how certain topics and issues can become common themes among authors. One item that we hear a lot is how to determine a book’s retail price. The following are some of the factors that we consider when … Continue reading

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