Tag Archives: Book PR

Five Steps to Self-Publishing Success (A guest post by Dog Ear Publishing Author, Moira Allen)

What writer doesn’t want to be a success? That’s what drives so many authors down the “do-it-yourself” route in the first place. The problem is that for every DIY success story, there are literally thousands of failures. The statistics are … Continue reading

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Using Book Press Releases and New Book Announcements

In other articles we’ve talked about how to identify what you would consider success for your book – and how to begin developing ideas for promotion and marketing (see the article here -What Is Book Marketing?). In this article, we … Continue reading

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Guerrilla Marketing and the Self Published Author

guerilla marketing (n) – The art of promoting your book in ways that revolve around ingenuity rather than money. If you have read our newsletter for any length of time, you know we frequently comment on how a self-published author’s work … Continue reading

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Blogging is Not Boggling —

The business world is convinced it’s found a “revolutionary” way to reach customers and create “buzz” for its products… and it has, in many ways. And, it’s something you can use to promote your book. The best part is, it’s … Continue reading

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Book MY Book — Setting up Author Events and Book Signings

We’ve all  had, at one time or another, the fantasy of our books being absolutely indispensable to readers – and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous … Continue reading

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Get the Most from Your Book Publicity Campaign — Book Publicity for Authors

Publicity is that elusive thing that can make or break your book – in all sorts of ways! Learning to promote you and your book is something that can take a bit of “re-training” for most new authors (and many … Continue reading

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