Tag Archives: Book Marketing Strategy

How to Write a Book Marketing Plan

We’ve written extensively about the importance of book marketing. It’s that old adage of hiding your light under a bushel basket – and just having your book ‘available’ on Barnes&Noble or other retail sites in NO WAY implies any level … Continue reading

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Five Steps to Self-Publishing Success (A guest post by Dog Ear Publishing Author, Moira Allen)

What writer doesn’t want to be a success? That’s what drives so many authors down the “do-it-yourself” route in the first place. The problem is that for every DIY success story, there are literally thousands of failures. The statistics are … Continue reading

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What is Book Marketing?

You, the author, are almost 100% the reason your book will sell. It is your belief, excitement, enthusiasm, and energy that will get readers excited about buying your book. We, however, can be the means by which you communicate your … Continue reading

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Using Book Press Releases and New Book Announcements

In other articles we’ve talked about how to identify what you would consider success for your book – and how to begin developing ideas for promotion and marketing (see the article here -What Is Book Marketing?). In this article, we … Continue reading

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Guerrilla Marketing and the Self Published Author

guerilla marketing (n) – The art of promoting your book in ways that revolve around ingenuity rather than money. If you have read our newsletter for any length of time, you know we frequently comment on how a self-published author’s work … Continue reading

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