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What is Book Marketing?
You, the author, are almost 100% the reason your book will sell. It is your belief, excitement, enthusiasm, and energy that will get readers excited about buying your book. We, however, can be the means by which you communicate your … Continue reading
Using Book Press Releases and New Book Announcements
In other articles we’ve talked about how to identify what you would consider success for your book – and how to begin developing ideas for promotion and marketing (see the article here -What Is Book Marketing?). In this article, we … Continue reading
Guerilla Marketing and the Self Published Author
guerilla marketing (n) – The art of promoting your book in ways that revolve around ingenuity rather than money. If you have read our newsletter for any length of time, you know we frequently comment on how a self-published author’s work … Continue reading
Posted in Book Marketing, Marketing & Promotion
Tagged Blog, Blogging, Book Marketing, Book Marketing Strategy, Book PR, Book Promotion, Book Publicity, Book Selling Strategy, Dog Ear Publishing, Independent Books Promotions, Promoting a Book, Self Publishing, Self Publishing vs. Traditional Publishing
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Writing Cover Copy and Author Bios
Well, it’s not exactly book “design” so to speak – but it is all part of your cover and the initial impression your reader will have about your book. It’s also the world’s smallest space for turning a potential reader … Continue reading
Blogging is Not Boggling —
The business world is convinced it’s found a “revolutionary” way to reach customers and create “buzz” for its products… and it has, in many ways. And, it’s something you can use to promote your book. The best part is, it’s … Continue reading
Book MY Book — Setting up Author Events and Book Signings
We’ve all had, at one time or another, the fantasy of our books being absolutely indispensable to readers – and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous … Continue reading
Get the Most from Your Book Publicity Campaign — Book Publicity for Authors
Publicity is that elusive thing that can make or break your book – in all sorts of ways! Learning to promote you and your book is something that can take a bit of “re-training” for most new authors (and many … Continue reading
How to Write a Book Marketing Plan
I’m sure you’re not too surprised to find out that your work as a self published author doesn’t end when the presses finally begin –actually, some of the most important work you’ll do to make your book sell STARTS now … Continue reading
Bookstores are the WORST Place to Sell Your Book!
How many times when you dreamed of readers finding your book did your dreams center around them finding it in a “brick-and-mortar” bookstore? Chances are, most of the time… This is the fantasy that leads too many authors to the … Continue reading
