Restoring Sanctuary by T. Pitt Green

RESTORING SANCTUARY | T. Pitt Green (Teresa Hartnett)

RESTORING SANCTUARY

T. Pitt Green (Teresa Hartnett)

$9.99 / e-Book
ISBN: 9781457507182

Pages: 224
ISBN: 978-160844-690-2
List Price: 14.00
Category: Inspirational
Available: August 2010
Edition: Perfectbound

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“Impatience with the long-suffering nature of all grief is not uniquely Catholic. The criticism is that survivors, and others who grieve, cling to an isolating distinction too long. Yet, like all people who suffer, we are, after taking all the right steps, still helpless to bestow healing on ourselves. We all need to be saved.”
T. Pitt Green

In this short work about fierce faith, Green has crafted an unflinching and charming memoir to showcase the true dimensions of a scourge within the Roman Catholic Church from which most people still recoil. Doing so, she lays a cornerstone for healing and reconciliation badly needed in order to free Catholics to thrive with single-minded spiritedness in the discipleship to which they have been called. Her work challenges prevailing assumptions about the motives and psychological life sentence imposed on survivors, reminding readers that healing and forgiveness really do exist – on none other than God’s terms. Her message is surprisingly inspiring for all Catholics, and in particular for Catholic priests.

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Optimizing Book Cover Copy for SEO

Optimizing Book Cover Copy for SEO

In our experience, authors think more about their book cover design than they do their book marketing cover copy. While it’s true that a great cover design helps your book sell – the reality is that in the world of the ‘dot com’ bookstore, your book’s cover copy is at least (if not more) important. Great book marketing cover copy must also be great SEO copy.

SEO stands for ‘search engine optimization’ and generally means the methods used to make a search engine (like Bing or Google) find website content, understand that content, and then list the content in search results. The goal of SEO is to get content ranked higher (meaning closer to the #1 position) in search results. Many of the methods used to write good SEO website content apply to writing book cover copy. Why? Because in many ways Amazon and B&N or any ‘dot com’ bookstore act just like a search engine. When someone comes to the site, they search for something – an author, a topic, a genre. And it is the book cover copy that will ‘tell’ these sites exactly what is between the covers.

More often than not the book marketing copy that will be used on Barnes&Noble. com, Amazon.com and all the other ‘dot com’ bookstores is the cover copy. It’s a potential customer’s first introduction to the book – and it should be a great experience for the reader. Below is a quick outline of my thoughts on how an author self publishing their book can create a strong back cover.

Book back cover copy / book marketing copy quicklist

The tag line must be prominent and compelling. A tag line must be compelling to the reader. Communicate clearly to readers why they want to buy the book. To make a tag line good SEO, make sure the keyword or key phrase is included. If the book title is well crafted (and is set up as good SEO – see my article here on book title SEO) try and take the opportunity to give readers additional information. A great question to ask is if the tag line addresses the core reason potential readers want to buy the book. Remember, readers buy books (including fiction titles) from self published authors for the simple reason that the book fills a ‘need’ in their lives. Most authors who are self publishing DON’T have name recognition to drive sales.

Readers won’t really read all the back cover copy. At least not at first. I can’t remember when I last read an entire back cover (or book marketing copy) if I wasn’t quickly engaged – usually by the tag line. Copy should be short and direct – often the hardest part of writing a book is creating a good synopsis, but it’s truly a critical exercise. Get the most important details (or ‘hooks’ if it’s a fiction title) on the cover – and leave the redundant details alone. In a fiction title, often what ISN’T said is just as important as what IS. If it’s non-fiction, often a bulleted lists communicate better.

Keep it simple and attractive. Nothing makes a book’s back cover LESS effective than a busy and complex design. At most add an author photo – but really only if it adds to the message the cover is trying to communicate. The back cover should be a showcase for communicating the primary messages to readers – not a showcase for author egos. Remember that complexity equals confusion. Remember that readers have very short attention spans – and if they must work to just understand the message, they are gone. In the retail world covers might get one second to grab attention… on the web it’s slightly more (since they’ve gone to the effort of finding the book) but not much. This doesn’t really apply in the SEO part of the web – except for the fact that the exercise of keeping  copy short and sweet will benefit a book’s ‘searchability’ to a tremendous degree.

Keep the important ‘stuff’ on the top. If there is a list, if there is  something important to say in a call-out or box, if the bio / photo is critical – then put it on the right side of the cover. This applies to tag lines, bulleted lists, benefit statements, etc. In addition to placing these things on the top and right, be sure to effectively ‘prioritize’ messages – what do readers need to see and read first?

Keep benefit statements clear and concise. The tag line, the lists, the book marketing copy – all of it should work together to communicate very clearly what the reader will get when they buy the book. Readers typically buy fiction books to create an ‘experience’ and purchase non-fiction to solve a problem. If the cover copy doesn’t begin to create the experience or clearly identify how to solve their problem, it won’t garner a customer.

SEO begins (and ends) with cover copy. Keywords or key phrases should be liberally used in book marketing copy. This helps Google and other search engines understand what the book is about… as well as the search systems at the dot com bookstores. Using keywords and phrases also reinforces to the reader the main thrust of the book.

Give readers additional ways to find out more. Every author should have a web site or at least a blog/ Facebook / Twitter account… preferably all of the above. Make sure book cover copy includes the web address. Maybe the reader wants more information before making a purchase – give them a way to reach out and discover how much they need what only this specific book can offer.

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Sad Wings of Providence by James Harris

Sad Wings of Providence | James Harris

Sad Wings of Providence

James Harris

Pages: 320
ISBN: 978-145750-719-9
List Price: 16.99
Category: Fiction
Available: October 2011
Edition: Perfectbound

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On the day of his grandmothers funeral, James Hahn falls victim to a life-threatening attack. As he learns of his recent inheritance, which holds much more than a mere dollar value, and the connection between this incident and a terrifying experience he had as a child, he wonders if he had this coming to him his whole life. James has seen things that no mortal should and his existence threatens the most evil of criminals… yet, despite their tormenting, he is left to live.

James’ demons, urges and doubt tangle him as he is thrown into a supernatural ring of terror, crime, and a parallel existence with Hell on earth. The stunning, yet unusual, Mika Bödkin toys with his mind as he travels across the globe to confront evil, amend the mistakes of his ancestors and fulfill a mission which he believes he is obligated… but, has he sealed the fate of the ones he loves?

“Sad Wings Of Providence” : a good vs. evil tale of faith, doubt, trust and deception.

Question the possibilities …

James Harris spent the better part of his young adult life traveling the United States and Europe as a professional musician and songwriter. With songwriting, musical and production credits on more than fifteen records, James left the music industry to pursue a career in business, raise a family, independently study theology and put the pen to the paper. These days his thoughts don’t go into his songs, but to his manuscripts.

James resides on Long Island, New York with his wife and two children.

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My Thoughts on Life by Kelly Hayenga

My Thoughts on Life | Kelly Hayenga

My Thoughts on Life

Kelly Hayenga

Pages: 138
ISBN: 978-145750-734-2
List Price: 14.95
Category:
Available: November 2011
Edition: Perfectbound

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This is a collection of some of my thoughts on what I have seen and lived so far in my life. Hopefully, somewhere in here is an inspiration for others to do likewise or maybe examine how things are going in their own lives. I try to make people think a little, and then maybe they’ll be willing to admit some things are fun in life, even though we seem to trudge through daily. My poems will hopefully make people smile and laugh, and maybe sometimes cry. Just like a good novel, these poems are here to touch and enjoy.

Hello, my name is Kelly Hayenga. I am a middle-aged man who loves to write poetry, to express myself and for the enjoyment of others. I have long written poems for people for many different occasions. I love to make people think and smile by what they read. I draw my inspiration from the things around me and my life to this point, hence the title, “My Thoughts on Life”. It is but a small collection of my musings on how life can be spent. If I have made a few people think a little, and or cry, then it is a job well done.

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The Long Way Home by Bonnie Ridley Kraft

The Long Way Home | Bonnie Ridley Kraft

The Long Way Home

Bonnie Ridley Kraft

Pages: 252
ISBN: 978-145750-729-8
List Price: 13.95
Category: Fiction
Available: November 2011
Edition: Perfectbound

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Sylvia Duncan has recently departed post-communist Czechoslovakia to come to Amsterdam, at the invitation of Nico DiCapelli. Instead, she runs into Salvadore San Martín and his motorcycle. Literally.

So begins a long and perilous chase across The Netherlands and Belgium, as they find themselves once again tangling with the deadly and unscrupulous Colombian drug lord, Eduardo Fuentes.

But this time, there is another player in this dangerous contest, Salvadore’s brother, Raúl San Martín. There is no mistaking whose side Raúl is on, as he has earned the sobriquet “la mano izquierda” – the Left Hand of Eduardo Fuentes.

How does Salvadore figure into all this? And will Nico be able to untangle the conundrum before Sylvia once again falls under the control of the drug lord? It’s a long way home, indeed. But some won’t make it home at all.

Bonnie Ridley Kraft was born and raised in the tiny hamlet of Buffalo, Wyoming in the United States. She left Wyoming at the age of eighteen, and has rarely looked back. She was imbued with her love of travel, cultures and languages by her two sons, Adam and Jesse, and this is reflected in her writing. She has traveled all over the world, sometimes for work, but always with pleasure. At the moment, she is living in Buenos Aires, Argentina.

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Guardian of the Light: The Angel Series by H. A. West

GUARDIAN OF THE LIGHT: THE ANGEL SERIES | H. A. West (Holly A. West)

GUARDIAN OF THE LIGHT: THE ANGEL SERIES

H. A. West (Holly A. West)

Pages: 128
ISBN: 978-160844-043-6
List Price: 11.95
Category:
Available: June 2009
Edition: Perfectbound

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This novel will take you back to a time, (the early 1700’s) when death and disease was a rising commonality, and though the growing chaos had somewhat dissipated, something remarkable had developed and surfaced for a time. Angela Fheathers was not aware of who she really was, until that great battle. She all along was an angel from heaven, intentionally woven into the lives of the other established human orphans. Angela’s unique abilities progress with time, along with the understanding of how to use and project her powers. The characters in this novel are primarily of a younger sort, and will confront and help Angela overcome those expected rising evils that continually seek to capture her. Though this book is fictional, this is a story told for spiritual up-lifting. I often wonder that if angels became known to us in a human form an allowed to offer their heavenly gifts to us, and its profound affects it would have on those selected, and their ability to project these gifts and the understanding of how to use them wisely.

Holly A West

Holly (H.A.W.) and those are my initials and though being named after a bush, has been somewhat of a thorn to me. This un-traditional biography will offer the important pieces of who I am. I joined the military right out of High School and ignored my inner hearts intuitions of what I needed to become. As my heart was telling to “one” join a religious college, and then become a Missionary. From there, I would be allowed to spend the rest of my days writing in the remote fields of some distant land. After fours years in the Navy, one path after the other cropped up, it wasn’t easy, and the disappointments of life appeared dismal. Much dissatisfaction of what I needed to do had already rooted deeply within my soul. I felt defeated and needed rest and pulled away from those often intentional pit stops. I went on to college in search of who I wanted to be, and studied law and found yet a pre-established path had broadened. It had a sense of familiarity, perhaps yet another purpose and from there, I wanted to start writing again. Good or bad, that’s what I wanted to do. I’d write poems, sing terribly and converse with people in passing, and would expound on life experiences, dreams and the realities of those hurts was easier to reflect on. I knew in my heart there was much more to life that needed to be discovered and finding joy in the mist of things, proved easier than I thought. I found that people are similar in many ways, and know that our tears have healing powers, because I’ve learn to ask God for help. I’m not overly religious, and what I mean by that is, I don’t believe in pounding people with religion. I immensely enjoy writing and prefer to write fiction, woven with verbal expressions, as I find the connections of the two can often impact the hearts tears along with the terms of love that can often unleash those inner conquering spirits. I am hopeful that my writings will offer something much greater, the opportunity to contribute something positive and perhaps life changing. Ultimately, in my own experiences, I believe- where there is faith, miracles will harvest.

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Unyielding Light: The Angel Series, Book II by H. A. West

Unyielding Light: The Angel Series- Book II | H. A. West  (Holly A. West)

Unyielding Light: The Angel Series- Book II

H. A. West (Holly A. West)

Pages: 128
ISBN: 978-160844-582-0
List Price: 11.95
Category:
Available: July 2010
Edition: Perfectbound

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In book one: The Angel Series (Title: Guardian of the Light): Evil sought after Angela Fheathers because of her angelic influence over her newly inherited family of orphans. Nevertheless, the evil chaos would continually seek to disrupt their lives, neither Angela nor her family would succumb to darkness an uphold victory. Evil lost in that war, and certain it would further initiate strategies against all that represents the right of good.

In book two: The Angel Series (Title: Unyielding Light): Sarah Willow’s suspected she had contracted an aging disease from the last war, but before her age took hold of her inner self, she would by divine direction be reunited with her family, as well as the many other children at Mrs. McFlarety-Randall’s wedding celebration. But those evil temperaments had remained steadfast for a time, anticipating a new strategy called, “The Shift,” which divided the earth temporarily with vile temperaments and mystical wonderments, causing the earth to become clouded an unpredictable for a time. It was evils predications that, “The Shift” would cause pandemonium and force a premature end.

Despite that Sarah had aged beyond her preteen appearance, she would not allow evil to distort her faith or attempt to define her heart. Evil had lost as a result of precedence, because the establishment of life and love had been set long ago. Although, it is said that our world will come to an end some day, it would not have been that day.

Holly A West

This untraditional biography will offer the individualities of who I am and what I’ve become. I have become a person who believes that kindness and a smile promotes joy. I’ve met the poorest of people, and yet they still smile, many are not at all dangerous, but charming and interesting. They just needed a friend for the moment, someone to be kind to them, perhaps buy them a cup of coffee or what have you (as you never know when you are entertaining angels). Rarely, did I get a thank you, but that didn’t matter, because it was my heart that thanked me, and that particular feeling was between me and God. I appreciate the sun, moon and stars and all the wonders that this world holds. I have also discovered in my growing maturities, that life is not just a profession, it’s a journey. I believe, if you take the time and help others, you in-turn, are helping yourselves. Lastly, my books are generally novellas comprised of supernatural elements and what I call spiritual elevations- may you enjoy them.

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Gathering of Light: The Angel Series, Book III by H. A. West

Gathering of Light: The Angel Series - Book III | H. A. West (Holly West)

Gathering of Light: The Angel Series – Book III

H. A. West (Holly West)

Pages: 124
ISBN: 978-145750-594-2
List Price: 11.95
Category: Fiction
Available: August 2011
Edition: Perfectbound

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War was yet again nearing and evil declared to infect the human race, by inducing horrific strategies to paralyze our position before the gathering arrived. Not knowing our way of approach, evil did not fathom that we would unite as one, even through our religious diversities and stand together in this spiritual agenda. Our choice weapons were not of the physical arena, but devised from a spiritual standpoint- flooded with faith, hope, unity, and even the animals came to serve as nature’s representatives. Evil suspected that Sarah Willows-O’Malley held an ordained secret, which could finalize evils strongholds forevermore. Nevertheless, what was meant to harm Sarah in the first war would turn in our favor. Sarah nearly delivered that secret note, but found the strength from her core, and sang through the chaos until one of heavens’ prominent gates was activated, releasing warrior angels to aid in this fight. But before that had happened, many families fell to the ranks of evils persuasions at the gathering. But those who did not faint, held strong in their determinations to seize our survival, by allowing our spiritual weapons to hold untarnished in the sight of God. Again, evil had lost in what they thought to be their scattered victory and for reference sake; with God- all of our victories will be evident, when peace and unity is at hand.

Holly A West

I have authored three titles in The Angel Series; a masterful journey guided by hope, and the desire to fulfill a longtime dream. I was born in a village of Canada, in which my family later immigrated to the United States, to persevere in their quests to find our place, in this vast world. Even now, I gaze into my lively childhood, searching to find that moment when I found God, or did He find me first? No matter, I was found and hung-on to that memory, which lifted my soul to those often revealing tears, which still surface and comfort my heart. I have learned in my maturity walk that wealth is not always monetary and love holds opportunities and riches; use your spiritual and physical identities to build those accounts. Treasures can often be found in others, just look at the expressions of what your heart and tears yearn to seek, and reveal the hidden greatness that waits to be unleashed. I believe each step you take with God is filled with promise and maturity, defeat can not hold while the light of your souls, dwell in God’s shadow. Lastly, I write generally novellas and in the framework of my writings, I am hopeful they will inspire you to not faint and to find joy with determined hearts- despite.

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Private Clubs in America and Around the World by Clive Endive Ogive IV

Private Clubs in America and around the World | Clive Endive Ogive IV (Norm Spitzig)

Private Clubs in America and around the World

Clive Endive Ogive IV (aka Norm Spitzig)

Pages: 212
ISBN: 978-160844-013-9
List Price: 25.00
Category:
Available: July 2009
Edition: Perfectbound

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Private Clubs in America and around the World is a VERY funny and perceptive look into the unique world of private clubs. Private clubs are inextricably woven into the very fabric of America’s history, traditions, and culture—and for that matter, the histories, traditions, and cultures of ALL free societies around the world. Members, employees, and guests alike will enjoy the author’s penetrating insights, off-beat humor, blatant irreverence, and sarcastic wit. The author’s obvious extensive knowledge of and deep affection for the world of private clubs permeate all nine chapters and deal with topics ranging from Boards of Directors to committees, employees to members. Be prepared to laugh your socks off at this must-read.

Clive Endive Ogive IV belongs to at least 17 exclusive private clubs—certainly all the ones that matter. The fact that he has a Roman numeral IV after his name and is exclusive heir to a trust fund with annual interest sufficient to pay all his annual club dues in perpetuity—and also somehow manages to write all this money off on his taxes as “legitimate business deductions”—is more than enough to qualify him to author this groundbreaking and awe-inspiring book. For more information—and to order additional copies for your fellow club members, club employees, friends, and enemies—please visit www.CliveEndiveOgiveIV.com. You may also to send your thoughts directly to Clive at CliveEndiveOgiveIV@hotmail.com.

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My Roots, My Destiny by Gabriel Groszman

My Roots, My Destiny by Gabriel Groszman

My Roots, My Destiny

by Gabriel Groszman

Pages: 232
ISBN: 978-145750-574-4
List Price: $16.95
Category: Nonfiction
Available: October 2011
Edition: Perfectbound

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My Roots, My Destiny, based on a profound historical investigation and the personal recollections of the author Gabriel Groszman, describes the fate of his family in the context of the history of the Central European Jews during two centuries. The narration takes us from the Jewish Enlightenment and Emancipation through the World Wars and their shattering consequences, culminating in the loss of millions of European Jews in the Holocaust. The family history, narrated through several generations, reflects the shared destiny of Austro-Hungarian and German Jewry and their achievements in spite of discrimination and open persecution leading to exile, survival or death. The story, which unfolds without resentment, takes us with irony and humor from the age of the Hapsburg Empire through the author’s own coming of age in an increasingly anti-Semitic Hungary, the Nazi terror, a brief period of democracy, communist dictatorship and, finally, life in Austria under the occupation of the victorious allies.

Following a brief description of life in a small Jewish community in his native village, the author confronts us with the predicament of defining Jewish identity in the face of anti-Semitism. The bitter experience of “not belonging” and the barriers to patriotic participation left an indelible mark on his personality. Most of his fellow Jewish citizens carried on this burden stoically, while others tried to assimilate, “hungarianizing” their Jewish sounding names and even converting.

The captivating narrative is delivered from a teenager’s perspective of his family history, his friendships, and his emergence into manhood during a period of disruptive change. As a consequence of the anti-Jewish laws, when Gabriel Groszman was barely 10 years old, the family was forced to move from a relatively benign small village environment to the capital, Budapest. A short time later, his country, allied with Nazi Germany, was at war with the Soviet Union.

At the end of 1943, most of the European Jewish communities had been destroyed by the Nazis, but even as anti-Semitic laws took hold in their country, Hungary’s Jews remained oblivious to the surrounding tragedy. Everything changed when the German forces occupied the country on March 19, 1944. The author quotes Elie Wiesel: “Cursed be that day…From that day on, the shadows, din, and flames of enemy destiny would rule the rhythm of our existence.” Six hundred thousand out of a million Jews were murdered in the few months which followed.

Gabriel Groszman survived thanks to Swedish diplomat Raoul Wallenberg’s safe-houses, followed by life underground. The author’s vivid description of liberation by the Soviet Army, the time he spent under communist rule, and his fortuitous emigration takes the reader through the panorama of sweeping political changes shaking Central Europe at the time.

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