Marketing Goodies

Dog Ear provides a wide range of materials
to help you promote your book.
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| Self Publishing Pros Cons |
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We'll get the tough parts out of the way early
- Why not self-publish?
Everyone knows that producing and publishing your own book can be
a tremendous challenge - at least when comes to making money. For
self publishing pros and cons both exist. We'll explore the self
publishing pros cons will come first. The vast majority of the books
in the "traditional" publishing industry barely ever break even
- and an even smaller percentage of self published books ever see
a profit. |
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A tiny minority of self published books are ever a big success or
achieve fame.
Self published authors have to rely on their own resources, be more
creative in finding retail shelf space for their books (you'll have
far less access to chain bookstore shelves than the big publishers
who spend millions on marketing dollars), and you are going to have
to work very hard to create any sort of buzz about your book.
Does this make it all seem like there aren't ANY reasons why you
would want to discover how to self publish a book? Does that all
make it sound much too grim? We said there were self publishing
pros and cons, we've got the "cons" out of the way, so here are
the main reasons TO self-publish --
Control is completely in your hands - you call all the shots, but
still get access to a wide breadth of experience from your self
publishing company. If you want pink flamingos on your book about
Kenworth trucks, well we might make some recommendations, but ultimately
it's up to you.
No more rejection letters! If you've tried publishing the traditional
way you know what we mean... Over 750,000 manuscripts are written
each year yet less than 3 percent ever see the light of day at a
publishing house.
The reward is completely in your hands - you took the risk, you
made the effort now, 100% of the reward is yours too.
The thrill of seeing your book in print - and done exactly as you
wanted - is nearly unmatched.
No matter how many or few you sell, you can keep your book alive
and available long past the point at which a "traditional" house
would have taken it out of print.
You can publish on tightly focused or niche topics without worrying
that your editor "doesn't think this market has any real value."
A couple of other items to keep in mind: "Royalties"
- we don't call them that, because we let you set your OWN profit
margin - the only money we receive from sales of your book is the
printing cost (and some handling & freight fees). You may price
your books at any price you wish and make as much or as little profit
as you like. That is NOT the case with ANY other self publisher
- they all set your retail for you and then give a percentage of
the NET sale. Control - as you can see from our
web site, we believe in giving you as much as possible within each
package - and letting you have as much control and input as you'd
like. No one else offers the absolute freedom that Dog Ear Publishing
does... Compare Dog Ear Publishing - we've done
some of the homework for you - click
here to see how Dog Ear stacks up against the other major self
publishing companies. We compare our services, price, and speed
on a weekly basis and report the numbers here. |
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