| Your Net Sales Profit dollars (called publishing
royalties at other companies) through Dog Ear Publishing
are paid on a quarterly basis. Sale Payments from books sold directly
through a Retail or Wholesale customer (typically Amazon, Barnes
and Noble, Ingram, Baker and Taylor, etc.) are paid after receipt
of the payment from the customer, which typically 90 days after
the sales has been made. Net Sales Profit is not paid for books
sold on consignment - until the payment has been received from
the retail establishment.
Here is the Author Net Sales Payment Schedule for 2009
Quarter
/ Sales Dates |
Payment Date (on or about) |
1Q09: Jan-Mar 09 |
Jun 15th 2009 |
2Q09: Apr-Jun 09 |
Sept 15th 2009 |
3Q09: Jul-Sept 09 |
Dec 15th 2009 |
4Q09: Oct-Dec 09 |
Mar 15th 2010 |
Remember, since in most cases we are producing books one-at-a-time
(via print-on-demand) to fill incoming orders from customers,
you won't have any out-of-pocket expense for book printing after
investing in the initial book publishing package - you simply
receive your Net Sales Profit on every copy sold, every three
months. In the traditional book publishing world - due to arrangements
allowing booksellers to return unsold copies, trade publisher
royalties are paid much less frequently and generally for a period
that ends six or twelve months previously - and you have NO control
over the per book profit amount.
But - we do our book sales a little bit different (and we think
far better) than others.
We don't pay you publishing royalties per se...
It's YOUR BOOK! We simply charge the cost of printing your book
(and any handling or shipping fees - see below). You may make
as little or as much money as you like on each book - and you
are in control of that by how you set your retail price.
Here's how we calculate your Net Sales Profit:
All sales are credited at the sold price of the book (this may
vary - see below*) MINUS the Printing Cost (which you will know
before we even set up our agreements) MINUS any handling fees
or shipping.
SO... There are typically TWO ways books get sold:
1) Through "distribution' - which is places
like Amazon, Barnes & Noble, other retailers and wholesale
outlets like Ingram and Baker & Taylor distributors.
2) Direct to consumer - books can also be sold
direct to the consumer via one of our marketing tools such as
our Open for Business author
e-commerce site.
Here's how it works. Let's say for the sake of example that the
book has a $14.95 retail and a $6.03 Printing Cost.
Distribution Sales -
(also called 'wholesale orders')
You may choose (and most authors do) to allow "volume pricing"
and "wholesale pricing" on your book. This allows Retailers and
Distributors to buy your book at a discount so that they may then
in turn sell it to others - some of these folks are the infamous
"middle men". The downside is that you get less for each book
- the upside (which most often far outweighs the down) is that
you get tremendous exposure, you may sell more books, and in general
become rich, famous, and live happily ever after - well, maybe
not ALL those things, but the sales process is very very simple.
The typical discount for wholesalers, retailers, and distributors
is at or above 50% but we can work with you to set a discount
that is appropriate for both your market and your book. We typically
recommend discount rates from 40% to 55%.
There IS NO HANDLING FEE for Bookstore and Wholesale
orders.
Here's the scenario:
The Worlds Greatest Bookstore calls and wants your book - its
retail price (which you set) is $14.95
They want 500.
You are offering a 40% discount (which you have also set)…
So $14.95 minus 40% is $8.97 (I know, wow… what a deal)
They pay $8.97, the cost doesn't change from $6.03, NO Handling
Fee - so - your net sales profit is $2.94 per book… sounds disheartening
until you realize that in one fell swoop you just sold 500 books
at a net sale of nearly $1,500! Not to mention the fact that your
book is now 500 times more likely to grab someone's attention
than it was yesterday. As with everything in life there are upsides
and downsides...
Direct to Consumer Sales - (also
called 'retail' sales)
These sales are either direct by you the consumer, or via a system
like our Open for Business
product.
For simplicity we'll say your book is sold at its Retail Price
of $14.95
The Production Cost (printing) is $6.03 per copy
Our Handling Fee is $2.00
YOUR Net Sales Profit is
$14.95 - $6.03 - $2.00 = $6.92 - PAID TO YOU
That's nearly a 50% profit on each book sold at the retail
price!
Considering that an 8% Royalty is HUGE in the traditional
world, 50% is amazing. As a matter of fact, the way we credit sales
to our authors is unique in the industry and gives all our authors
the chance to make as much money as they feel is fair.
Would you like a bigger profit on your books? If the market allows
it and your feel your book can command it - set a higher price!
For example, we raise the price of your book to $17.95, your net
sales rises to $9.93 per book.
Want even MORE? Sell your book yourself - and we'll help you with
the tools to do so. Check our our e-marketing
solutions. |