It is interesting how certain
topics and issues can become common themes among authors. One
item that we hear a lot is how to determine a book's retail price.
The following are some of the factors that we consider when advising
authors on setting their book retail price. First, what type of
genre does your book fall into - nonfiction, fiction, children's,
juvenile, self-help or something else. Some genres allow for higher
retail prices or have less competition. For example, religious
themed books are in high demand; as a result, retail prices for
these books tend to be higher than a traditional fiction.
Secondly, the cost to print your book will affect your retail
price. Are your books being printed traditionally or digitally?
Digital printing tends to increase the unit cost of your book
compared to traditional printing. However, digital printing allows
you to print as few as one book at a time. At Dog Ear Publishing
we offer both digital and traditional printing.
Another factor in determining a retail price is the bookstore
- both traditional and virtual. Bookstores are in business to
make money off the sale of books, so don't forget they will expect
to buy your books at some discount from the retail price. Typically,
a traditional bookstore takes somewhere between a 30% - 50% discount
off the retail price. Online bookstores can take up to a 55% discount.
Some bookstores allow you to negotiate their discounts while others
are firm in their demands.
Dog Ear Publishing allows you to set your wholesale
discount and book retail price at any level you like - see
this article for details.
The major ISBN registration agency, Bowker, recently collected
Retail Price statistics on all of the books published in and reported
their findings.
Average Suggested Book Retail Prices Last Year and how they compare
to previous year:
$27.52 for adult hardcover (down $.10)
$25.08 for adult fiction hardcover (unchanged)
$28.49 for adult nonfiction hardcover (down $.29)
$15.76 for adult trade paperbacks (up $.11)
$14.78 for adult fiction trade paperbacks (up $.07)
$16.16 for adult nonfiction trade paperbacks (up $.15)
$7.35 for adult mass-market paperback (up .07)
$16.09 for juvenile hardcover (up $.26)
If you like this information (and found it helpful) please feel
free to post it on your site, put it in a blog, toss it in your
newsletter, or in general spread it around. Please just give us
credit here at dogearpublishing.net
May you have success in your creative efforts!
Ray
If you have any questions or comments - please write us at AuthorResources@dogearpublishing.net
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